Vanguard is expanding its offer of Commission Free Trading of Vanguard ETFs to include many other non Vanguard ETFs.
This is a strategy of Vanguard leading the marketing to attract more business into its Vanguard Broking Accounts.
https://www.institutionalinvestor.com/article/b18wyy6hw7wwh6/Vanguard-Lures-Investors-With-Commission-Free-Trading-of-Rival-ETFs
https://pressroom.vanguard.com/news/Press-Release-Vanguard-Lowers-Cost-Investing-Broadens-Commission-Free-ETFs-070218.html
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